{"id":2688,"date":"2019-09-03T07:04:01","date_gmt":"2019-09-03T05:04:01","guid":{"rendered":"https:\/\/leyaouanc.fr\/wordpress\/?p=2688"},"modified":"2019-09-03T07:04:01","modified_gmt":"2019-09-03T05:04:01","slug":"burberry-commerce-online","status":"publish","type":"post","link":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/2019\/09\/03\/burberry-commerce-online\/","title":{"rendered":"BURBERRY COMMERCE ONLINE"},"content":{"rendered":"<p style=\"text-align: justify;\">Burberry is looking to augment its customer relationships beyond the physical store appointments by introducing a new Chat function within its mobile app.\u00a0The service, dubbed R Message, is by invitation-only and will be made available to the brand\u2019s top-tier customers, allowing store associates to chat directly to their clients to book in-store private appointments, field product requests, as well as make sales on the platform with a seamless payment system created in partnership with Apple Pay.<span id=\"more-39430\"><\/span><\/p>\n<p style=\"text-align: justify;\">We can offer that luxury concierge experience with this tool. It has all the basic functionality of WhatsApp, but you\u2019re layering on extra elements that are specific to a luxury relationship.<\/p>\n<p style=\"text-align: justify;\">For the moment, the service will be available to a select group of high-value customers, with annual spends and frequency of purchases being among the selection criteria.\u00a0This makes sense, given that it\u2019s the brand\u2019s top-tier customers who regularly shop on the app. But the company is already looking at the possibility of scaling the service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burberry is looking to augment its customer relationships beyond the physical store appointments by introducing a new Chat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,23],"tags":[],"_links":{"self":[{"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/2688"}],"collection":[{"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=2688"}],"version-history":[{"count":1,"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/2688\/revisions"}],"predecessor-version":[{"id":2690,"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/2688\/revisions\/2690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/media\/2689"}],"wp:attachment":[{"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=2688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=2688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leyaouanc.fr\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=2688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}