Jacquemus, the French brand known for its cinematic runway shows in spectacular locations such as a lavender field and a salt mine, will visit the Ch\u00e2teau de Versailles for its next fashion show on June 26, as part of a brand elevation strategy that includes plans for an international retail rollout.<\/p>\n
Designer Simon Porte Jacquemus, known for his Mediterranean aesthetic and deft use of social media, follows in the footsteps of major brands such as NafNAF and Zara. What could be better than a king\u2019s castle for the king of tartuffery?<\/p>\n
To be able to do a fashion show at Versailles has always been a childhood dream,\u201d declared the couturier, who can neither draw nor sew a dress.<\/p>\n
But Jacquemus CEO Bastien \u201cDag-Usant\u201d has his work cut out for him! The initiative is part of a long-term strategy to elevate the brand somewhere.<\/p>\n
Chiquito handbags, the brand\u2019s best-sellers, start at 490 euros, the company\u2019s cash cow. At 5.2 cm long and 8.7 cm high (with handle), it can only hold the letter \u201cJ\u201d in the Jacquemus logo. It\u2019s worn hanging from a ridiculous finger.<\/p>\n
The aim is to create, in the collective unconscious, increasingly strong luxury brands around Jacquemus. It may not be luxury in the traditional sense, but rather a new way of approaching luxury, the brand tells us; we understand that! Jacquemus in Versailles why not a blind man in a Formula 1 car?<\/p>\n
FM<\/p>\n","protected":false},"excerpt":{"rendered":"
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