Dior Releases First Singles Day Capsule for China. For the first time, a top-tier luxury brand like Dior is releasing a capsule collection exclusively for the online shopping event.
With a record-breaking 83.6 million viewership for its spring 2021 collection in China, Dior is looking to cash in with the upcoming annual Singles Day shopping festival.
The capsule, which features accessories, a lambskin vanity bag with canework motifs, and Esperella shoes from its cruise collection, will be sold on Dior’s official website and WeChat store from Oct. 15. The singles day in full lockdown is a good idea, No ?