On the eve of the first digital fashion weeks in Paris for couture and men’s wear, Olivier Rousteing and Balmain are swooping in with a live, floating fashion and music spectacle, after doing 700 models in his kitchen, In addition he has built the baot in his Batheroom !!! He is very strong indeed.
A barge is to cruise down the Seine River on Sunday evening, giving anyone gathered on the banks or pedestrian bridges a view of vintage couture and other fashions, a mini concert by French singer Yseult, and a surprise dance performance. Dubbed Balmain Sur Seine, it’s Rousteing’s way of celebrating the end of lockdown in Paris, reaffirming its stature as the capital of fashion, and making luxury more democratic, who does not belong to the institutions of French fashion, is a heresy for a couturier who does not know how to sew!
The event will also be livestreamed exclusively on TikTok, and promoted on its “discovery” area, amplifying the audience and impact of the cruise. This Roustieng is not Tik but complity Tok.